Thursday, November 12, 2009

AHaH Press, News and Notes

Just a quick update as the good news keeps rolling in about Ad Hoc at Home. First, according to Michael Ruhlman, AHaH has made it to #7 on the New York Times bestseller list. Wow. Such a distinction speaks to the widespread appeal and accessibility of this book - it tells me that the recipes/difficulty are exactly what people are looking for and that many, many people are pleased with the quality of the book and the word-of-mouth is spreading like crazy.

In addition, Ruhlman posted one of several YouTube videos released by Workman Publishing. The videos are brief anecdotes including tips for the home cook, information about the lightbulb moments included in the book as well as some of his favorite recipes. In his Ad Hoc post Ruhlman also does an excellent job of recognizing the "non-Thomases" that made a contribution to the entire Ad Hoc at Home package.

If you haven't yet seen (heard) the NPR interview with Keller, you can find the interview audio and four recipes here. I'm actually somewhat surprised (impressed?) with the variety of recipes being released from this book. The promotional mailer for the book included recipes for chocolate chip cookies and pineapple upside-down cake, caramelized sea scallops and leek bread pudding. The New York Times published recipes for Chicken with Tarragon and Leek Bread Pudding; Helen Rosner (Grub Street) published the Mar i Mutanya recipe; Today Show has the recipe for the fried chicken; NPR printed the recipes for caramelized sea scallops, iceberg lettuce slices, rainbow chard and brownies. Edit: Just found this recipe for the Blowtorch Prime Rib.

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